Purusothaman Shanmugam
About Me
Performance Marketing Specialist with 3+ years in Google Ads, Meta Ads, SEO, GA4 and lead generation, helping businesses across B2B, SaaS, fintech, real estate and consumer brands get qualified leads.
B.E. Mechanical Engineering
Dhirajlal Gandhi College of Technology, Salem
CGPA 7.9Performance Marketing Specialist
Google and Meta Ads for real estate, FMCG, coffee, branding and B2B clients, with GA4, GTM, Meta Pixel and Conversion API tracking.
Brimbus Branding
Current
Marketing Lead
Led the marketing team (SEO, SMM, content) and ran Google and Meta Ads for real estate, fintech, B2B and B2C. CPL −38%, CTR 1.4% → 5.6%, qualified leads +68%.
Innercircle Softech
Pvt Ltd
Digital Marketing Specialist
Organic lead generation and paid ads for Indian (algo trading) and international (forex) markets, plus website work, SMM content and full digital marketing. Traffic +32%.
Shelton Streets
Digital marketing
Digital Marketing Executive
YouTube marketing, SMM and content creation, editing posters, reels and YouTube videos. 20% of organic leads, Instagram engagement +68%.
Webnexs
Private Limited
Have a project? Let's talk goals.
Tell me what you want to achieve and I will map the path from audience to qualified lead.
New posts appear here
https://www.linkedin.com/posts/purusothaman-s-6ab136277_performancemarketing-digitalmarketing-metaads-activity-7493607722542751745-s2lF?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEN5G2MBbtb1HN7fIP6aiLEh6prPbGen7NY
- Google Analytics Certification
- Content Marketing Essentials for SEO & AI Search
- AI-Powered Marketer
- Influencer Marketing Campaigns
Performance Dashboard
Spend, clicks, CTR, CPC, leads and CPL in Looker Studio.
Full-Funnel Strategy
Audience, messaging, creative and landing page mapped before launch.
Tracking Setup
GA4, GTM and Meta Pixel linking website actions to ad platforms.
How to cut cost per lead with cleaner tracking
GA4 and GTM setup checklist for lead forms
Local SEO basics for real estate projects
How paid campaigns cut cost per lead by 38%
Real estate, fintech, B2B and B2C campaigns at Innercircle Softech: audience segmentation, creative testing, landing page fixes and cleaner conversion tracking.
Cost per lead
Lower cost per lead on fintech and B2B campaigns. Innercircle Softech
CTR
Click-through rate lifted through creative and copy testing. Innercircle Softech
Qualified leads
More leads that fit the target customer, not just more clicks. Innercircle Softech
Website traffic
Organic traffic growth from SEO and social campaigns. Shelton Streets
Of organic leads
Share of organic leads generated through YouTube, SMM and content. Webnexs
Instagram engagement
Higher engagement from consistent social content. Webnexs
Results from past roles, not guarantees.
Brand name
Industry · Google Ads audit
Brand name
Industry · SEO audit
Brand name
Industry · Tracking audit
Independent analysis. The brands shown are subjects of these audits; no client relationship or endorsement is implied.
Client name
Role, Company
Client name
Role, Company
Client name
Role, Company
Questions about my work
How results are measured, what I deliver and what the numbers mean.
Ask a questionWhat results have you delivered?
In past roles: cost per lead down 38%, CTR from 1.4% to 5.6%, qualified leads up 68%, website traffic up 32%, Instagram engagement up 68% and 20% of organic leads. These are results from past roles, not guarantees.
How do you measure performance?
GA4, Tag Manager, Meta Pixel and Conversion API connect website actions to the ad platforms, so every lead can be traced back to a campaign.
What does reporting look like?
Dashboards in Looker Studio covering spend, clicks, CTR, CPC, leads and CPL, with clear next steps.
Do you also work on landing pages?
Yes. I review page messaging and CTAs to raise visitor-to-lead conversion alongside the ad campaigns.
What kinds of projects do you take on?
B2B and SaaS lead generation, real estate campaigns, coffee and consumer brands, and SEO and organic growth.
Want results like these? Let's talk.
Share your goals and current setup and we will plan what to fix or scale first.
Google Ads
Setup, keyword research, search ads, bidding, audience targeting and ongoing optimization.
See how I deliver it ↗Schedule CallMeta Ads
Facebook and Instagram campaigns: audience research, creative testing, retargeting, budgets.
See how I deliver it ↗Schedule CallSEO
Keyword research, technical and on-page SEO, Search Console analysis and local SEO.
See how I deliver it ↗Schedule CallAnalytics & Tracking
GA4, Tag Manager, Meta Pixel and conversion tracking to measure leads and campaigns.
See how I deliver it ↗Schedule CallLanding Pages & CRO
Page reviews, messaging and CTA improvements to raise visitor-to-lead conversion.
See how I deliver it ↗Schedule CallReporting & Insights
CTR, CPC, CPL, CPA, conversions and ROAS with clear next steps.
See how I deliver it ↗Schedule CallEach ring is a separate result from past roles, not guarantees.
Audit & Goals
Review accounts, audience and tracking against your lead goals.
Strategy
Map funnel, messaging, creative and landing page before launch.
Launch & Track
Go live with GA4, GTM and Meta Pixel measuring every action.
Optimise & Report
Test, adjust budgets and report CPL, conversions and ROAS.
Frequently asked questions
Everything you need to know before we start a project together.
Ask a questionWhat sets your approach apart?
I look at the whole path: audience, ad, landing page and tracking, so every lead can be measured.
Can you set up conversion tracking?
Yes. GA4, Google Tag Manager, Meta Pixel and Conversion API for form fills and key actions.
Which industries have you worked in?
B2B, SaaS, fintech, branding, real estate, coffee, FMCG and education.
Do you work with clients outside India?
Yes. Australia, the UK, the US and Ghana.
What do you need from me to get started?
Access to your ad and analytics accounts, your goals, target audience and a budget range. If tracking is missing, I set that up first.
How do you report results?
CTR, CPC, CPL, CPA, conversions and ROAS, with a clear explanation of what to do next.
Ready to start? Let's talk goals.
Book a call or send an email. I reply with clear next steps.